Promotional Package

The trailer for High school Musical 2, this is aimed at young teens. The trailer gives out a good amount of the actual film and not too much, the main characters are shown in this and because its a musical, it shows a range of the music itself.
Promotional packages usually include posters and magazines as well as merchandise, for example this is the film poster. I believe this isn't a very poster, it has the main image and title but no other conventions are seen. There is no release date or buzz words. This isn't a very good example and I wouldn't go to see this film if this was the poster.

The magazine poster, which I think has improvement from the last poster. This includes conventions such as the film title, the image in which the characters take up the whole area, buzz words to keep the audience interested and engaged.
This has lots of different colours and fonts, the magazine is mainly about the film and there are three different images as well as the bigger one. They include the main characters, in which young teens get attached too. If they like the character and actors, they will look up to them and want to be like them. This relates to the Blumner and Katz theory. This magazine is actually in a different language, but we can tell from the sizes of the fonts that its made to attract young teens. The characters on the front are posed naturally with a smile, this makes it look welcoming.

They sell merchandise such as this party set, although this is actually for the very first HSM, they all sell together. This includes the images and title which draws attention. If the audience likes the film they will also like to get this.
They sell toys that show scenes in the film, this includes the characters in their costume they are wearing at the time and any extra props. If people enjoy a certain scene from the film, they will be tempted to get the toy. If they are wanting to see the film, they may get the toy first of all.
They sell clothing such as this t-shirt, this all comes with the promotional package, young teen girls are likely to wear this as it has the main male character on the front. Some teens will grow to like this character and even infatuation when they watch the film which will make them want the shirt even more.
This is all sold to promote the film itself and get money and viewers.